The Home Office is re-launching its Fire Kills national advertising campaign as part of the Government’s on-going commitment to help prevent fatalities and injuries from accidental fire.
The campaign encourages households in England to test their smoke alarms regularly. This year the campaign also addresses the need for the correct placement of smoke alarms. This aims to address the risk that smoke fails to reach a working smoke alarm due to its positioning, or that there are not enough in the home.
We are keen to reach vulnerable individuals, such as older and disabled people, as research shows they are at greater risk from accidental fires.
Working with local fire and rescue services and partners, we aim to build awareness of how people can seek help and be helped by friends, relatives, neighbours and carers. We are particularly highlighting the value of home fire safety checks that local fire and rescue services offer.
Find out more on: https://firekills.campaign.gov.uk/